Business Challenge
Who is Taboola?
Powered by Deep Learning, AI, and a large dataset, Taboola’s discovery platform creates new monetization, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers. Advertisers use Taboola to reach target audiences when they’re most receptive to new messages, products, and services. The company delivers over 450 billion recommendations per day to over a billion unique visitors each month.
The Challenge
As a big data company, Taboola relies on a huge and diverse data pipeline and a variety of industry-leading technologies. Percona Server for MySQL® sits at the heart of this infrastructure, serving as the company’s operational database. Nearly every business service accesses Percona Server for MySQL in one way or another.
The main Percona Server for MySQL instance is based on a scaled, distributed, waterfall topology that spans seven data centers around the world. The backend data center is located in Israel. The other six data centers serve end users.
Originally, the company relied on MySQL, but about seven years ago, as the company experienced rapid growth, it realized it needed MySQL support services for its backend infrastructure.
The Solution
Based on Percona’s reputation for unrivaled expertise and great service, Taboola contracted with Percona Support for MySQL. At that time, the company migrated from MySQL to Percona Server for MySQL. The company also began relying on Percona Consulting for a wide variety of tasks, including upgrades, configuration troubleshooting, and the implementation of ProxySQL.
Percona is special because it thinks beyond a single product or challenge. ProxySQL has provided us with tremendous benefits, and the close relationship between Percona Server for MySQL and ProxySQL has been instrumental in delivering the global performance and scalability we require.
Technologies and Services Used
Percona Support
Percona Support provides a comprehensive, responsive and cost-effective database support subscription that helps companies guarantee application performance by making sure their database meets performance and uptime requirements. MySQL database expertise is part of Percona’s DNA, and Percona has been the premier MySQL services provider for over 13 years.
Percona Consulting
Percona consultants are trusted advisors with decades of experience solving complex database performance issues and design challenges across multi-vendor database environments. Consultants provide unbiased recommendations on the best solution for each environment to help businesses reach their specific objectives.
Percona Server for MySQL
Percona Server for MySQL is a free, fully compatible, enhanced and open source drop-in replacement for any MySQL database. It provides superior performance, scalability, and instrumentation, and is trusted by thousands of enterprises to provide better performance and concurrency for their most demanding workloads. It delivers greater value to MySQL server users with optimized performance, greater performance scalability and availability, enhanced backups and increased visibility.
