The challenge
For more than 25 years, Apollo Interactive has helped some of the largest consumer brands in the world with their digital performance marketing. The company combines its own technology platform with creative design and digital advertising skills, helping its clients grow their businesses by targeting consumers who are actively engaged and looking for insurance or mortgage offers. Alongside the advertising campaigns, the team at Apollo provides the technology design, implementation, and delivery skills that their clients need for their operations, including application development, content management, and hosting management.
However, the management of databases on a day-to-day basis became a significant overhead issue for Mike Parrish, Apollo Interactive’s Vice President of Technology. The team’s valuable time was consumed by mundane database maintenance tasks, diverting their attention from designing innovative solutions for clients. Additionally, they faced the critical challenge of safeguarding their key database services against potential issues that could impact service availability and resiliency. Given that any downtime would directly affect both Apollo and its clients’ revenues, finding a solution that ensures business continuity was imperative.
The solution
To alleviate these challenges, Apollo Interactive sought a managed service approach that would enable team members to refocus their efforts. They aimed to collaborate with a partner who not only provided support but also possessed an in-depth understanding of MySQL, Apollo Interactive’s preferred database platform. Furthermore, Apollo Interactive sought proactive recommendations for enhancing services and ensuring optimal uptime and availability.
After careful consideration, Mike Parrish and his team chose Percona Managed Services as their trusted partner. Percona offers comprehensive, around-the-clock database management and support for Apollo’s database instances.
Percona also specializes in high availability support and clustering implementation for MySQL, an ideal fit for Apollo
Interactive’s requirements.
Working with Percona
Percona involvement has significantly enhanced Apollo Interactive’s database infrastructure, providing a more reliable foundation for key applications and services. The transition to Percona Managed Services has streamlined the process of updating and maintaining Apollo’s database infrastructure. Leveraging Percona’s expertise, Apollo has received valuable insights and recommendations for optimizing their system. These improvements have been swiftly implemented, empowering Apollo Interactive to deliver an even better experience to clients.
By partnering with Percona, Apollo Interactive has achieved the twin objectives of freeing up their team’s time for client-centric tasks and fortifying their database services against potential disruptions. The reliable support and proactive approach of Percona have helped drive the growth and success of Apollo Interactive in the dynamic digital marketing landscape.
Apollo Interactive places its trust in Percona Managed Services for its MySQL database infrastructure and to fulfil its
high availability and resiliency needs. Through collaboration with Percona, the team has witnessed remarkable
improvements in performance, ensuring the dependability of critical applications. Additionally, the process of
updating the infrastructure has been streamlined.
